Jacky’s Top 7 Steps for SEO
SEO: Search Engine Optimization or Simply Excellent Online!
The goal of Search Engine Optimization is to get ranked high on search engines, such as Google or Bing. The organic or unpaid listings on the search engine’s result page show the most relevant information on a specific search term. In order to give search engines access to all information, it is essential to configure the website correctly by using technical and creative strategies.
Jacky‘s 10 steps to optimize websites with SEO
How to make sure that your content not only reads well, but also scores well in the search engine ranking:
- Create remarkable content
To get ranked high on search engines, your content is very important and needs to be interesting and structured. You need a unique and compelling message that makes people to read your post and stay on your site.
- Add keywords
Keywords will help search engines to know what your content is about. You can either use the fat head approach (pizza) or the long tail tactic (delicious vegetarian and vegan pizza).
- Use tags
Tags give search engines more detailed information on your website or post. Title tags show the title of your content, while heading tags are used for headings and sub headings. Alt tags are basically text alternatives for images that tell what is illustrated.
- Write a meta description
The meta description is a snippet that summarizes the page content. The search engine’s result page displays this description. It is an important aspect of on-page SEO and a major factor for the ranking.
- Open Graph Protocol
The OG or twitter tags allow social networks to display a link of your post more appealing for the reader. This is especially useful if you frequently share your posts on social media.
- Have a readable URL
Search engines also consider your URL when ranking your website. Make sure it is readable and includes your keyword or title.
- Insert small images
By compressing your images, the page speed of your website improves significantly. This is important because search engines rank your website higher when it loads the content quickly. Moreover, the reader is more likely to stay on your site if the page loads in less than a second.
By following these steps, you can easily optimize your website without hiring SEO experts.