The Basics of Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is vital when marketing your website or business. Details such as the keywords and links that you use alter the ranking of your website on search engines such as Google and Bing. Here are seven tips to help improve the SEO of your website and increase your credibility and ranking.
Keywords
Using the correct and most effective keywords in the content of your website is important in SEO. The goal is to include specific words that are used in searches. There are two approaches to choosing keywords – the fat head approach and the long tall approach. The fat head approach includes using a smaller list of short keyword phrases that are less specific. Although this method saves time, the downside is that many others will be trying to use the same keywords, so your site won’t stand out. On the other hand, the long tall approach uses more than two keywords and is more specific. This method is much easier for success, but requires more work.
URL
The URL of your website is analyzed in Search Engine Optimization. Having a readable, clear, and concise URL is best in order for your page to gain a high ranking on search engines. A good URL will summarize the page with its keywords.
There are several tag components that help keep your content organized in SEO.
Alt Tags
This type of tag is a text alternative for a photo so that mobile, disabled, and other users can read what the photo displays.
Title Tags
This tag provides a clickable headline to direct the user to specific content without including an additional link.
Heading Tags
Heading tags are important because they organize the content depending on the topic significance.
Meta Tags
A meta tag summarizes the content of a page and is shown as a description under the search content results headings displayed when using search engines.
Page Speed
Search Engine Optimization includes technical elements of your sit as well. Ensuring that your website is safe, clean, and quick is effective. Page speed is important in order to satisfy users and maintain their attention.
There are many other factors that go into organizing a website so that it will be successful in Search Engine Optimization. SEO either makes or breaks your chances for your site to be seen within the first few search results on search engines such as Google and Bing, so its worth it to do the research and utilize this free tool that will set your site apart from others!