Five Steps to Construct the Perfect E-mail


Ever wonder how to properly type an e-mail? Look no further, these 5 steps are going to help you construct professional looking messages that are essential in e-mail marketing.

  1. Subject lines are short and attention grabbing 

When you are deciding what you should put in your subject line, you should always remember that less is more. Think of key words that best portray the message you are trying to get across. Narrow down a key sentence to a couple of words that provide a theme of your topic.

2. Address your audience specifically

When you are starting your e-mail, make sure you address the right person specifically. For example, if you are writing to your client named Josh, you want to head your email with “Good Afternoon, Josh.”

3. Be upfront

E-mails are short letters. Your audience wants to read as little as they can to understand the meaning of the message. Get to the point of your e-mail quick and do not ramble on with unnecessary content. Understand your message so you are able to give your audience the information that they need to know. Be careful to not leave important information out or add too much.

4. Be aware of your tone

Understand how you want your audience to interpret your message. Since you are sending an e-mail, your readers will sense your tone through your words and punctuation. Avoid writing in all caps and use exclamation marks respectively.

5. Sign off positively

Try to end your message as smooth as possible. If you are writing your message with the intention of receiving a response back, let your audience know by saying, “I look forward to hearing back from you.” End your e-mail in a positive manner and not in an abrupt way. You are likely to increase your response rate with a friendly sign off.