Writing the Perfect Email

Communication is an essential part of the business world. It is crucial to have the ability to write an email speaking to people of all levels within a company, marketing your products, or even just a casual message to a friend. Writing a professional and intriguing email can be challenging, but with these easy steps you can be a pro in no time.

Step 1.

Create an exciting and captivating subject line. This is the first thing people will see, and just like judging a book by the cover, people judge your email by the subject line. The line will be the make or break factor of opening the email. Make sure this is appropriate for the people receiving the email. Creating it at the end can also be beneficial!

Step 2.

Address your recipient properly! Using the person’s name will make the email more personal and less like a mass email. Creating the connection is a must in today’s world with hundreds of spam emails appearing in inboxes.

Step 3.

Just like every other platform, content is key. Create content that people want to read, make it exciting and valuable to them. Having promotions can also help to get the reader’s attention. Keep it casual and friendly. The content should also include links to your website or other important places for your business.

Step 4.

Proof read, and then do it again. Silly mistakes can make you look inexperienced and less established. Reading your content out loud is a useful tip too catch any errors you may have made, or have a friend check it out for readability and mistakes.

Step 5.

Sign off in a friendly and endearing way! Phrases like “Can’t wait to hear back” or “Looking forward to discussing this with you” let the reader know that you truly care about them and want them to get in contact or come to your shop. This also allows you to get your name in there one more time at the end so it sticks in their mind.

Need some more tips? Watch this Forbes video about emails here!