Conquering AdWords

Today, Google AdWords is a pillar of online marketing. Many people, however, fail to gain a basic understanding of advertising through Google. Fortunately, my classmates and I are working towards becoming AdWords certified and conquering one mountain of online marketing.

This weekend I passed the “Google My Business Basics” assessment in AdWords. This shorter examination help individuals learn the basics of sharing information about a business using AdWords. Helping customers find (with an address) or reach (with a phone number) a business is half the battle and knowing the ins-and-outs of Google my business is a great place to start.

The second exam I worked through was the “AdWords Fundamentals” assessment. After working through a couple hours of courses, you can take the AdWords fundamentals exam which is somewhat challenging. However, when you pass you are halfway to your AdWords certification. All you need to do is pass one of the other five AdWords assessments and you will be certified. Don’t get too excited though. Mastering AdWords will take a lot more work than passing two short exams, you will need to gain some practical experience.

I am excited to have taken this small step towards AdWords mastery and look forward to gaining my AdWords certification in the near future.