Burt, Sierra
Who Am I?
A fine artist turned graphic designer, soon to be creative director…. I am a forward-thinking objectivist, constantly developing and manifesting myself into an innovative expert in the advertising industry. This means I enthusiastically seek growth and learning opportunities. Also, like my spirit animal, the octopus, I make a point of being diverse in my abilities. Being able to self-motivate, meet deadlines, produce quality work, stay organized, and practice good customer service is core to my success.
Education and Experience
With an eye for aesthetics and academics, I excelled through high school and college. In high school I was Valedictorian, art student of the year, and yearbook copy/design/critique students of the year. These accomplishments helped me excel in college, getting me into the Southern Oregon University Honors College. Also, with my Emerging Media and Digital Arts major, Business Marketing major, and cumulative 3.96 GPA, I already have real work experience in graphic design, marketing, social media, and communications. I even landed a packaging design internship at Harry & David.
Future Possibilities
By focusing on a career field that combines my artistic passions with my rational mind, not only will I find happiness in my future endeavors but I will also be financially stable. Additionally, by being a natural leader, with an outgoing, charismatic, and colorful personality, I will quickly break the glass ceiling. Unlike many people, I see endless possibilities in the job market, not limitations. By easily transitioning into and standing out in new environments, my career goals are always within reach. It is essential to have this positive mindset to avoid holding myself back.
Personal Passion
Beyond career-based facts, I am a resolute environmentalist. No social issue stirs a fire in my soul as much as counteracting climate change. By consistently practicing recycling and by minimizing waste, I try to make a difference in the world. Also, I try to inspire these feelings in my peers. Unfortunately, changing the minds of others can be very difficult. This is another reason advertising calls to me – I want to influence others. Therefore, my dream job is becoming the Creative Director of the World WildLife foundation or a similar environmental group, like the Sierra Club. In pursuing this goal, I already made an environmental PSA campaign and hosted a climate crisis gallery show acting as an interactive PSA advertisement.
Weekly Lessons
Simon Sinek: The What? How? and Why? of Positivity
Who is Simon Sinek? Simon Sinek is a motivational speaker and business owner. Yet, he does not simply teach others. Simon teaches himself and then uses those experiences and newly acquired knowledge to inform the public. In “How to Be a Great Leader: Inspiring Others To Do Remarkable Things,” Simon reveals how he learned to […]
Being the 5% Who Embrace New Marketing Strategies
Gary’s Marketing Strategy Gary Vaynerchuk is a modern business genius. First, he discovers the next big thing before others do. Second, he knows when and how to take advantage of those things’ business and marketing possibilities. Third, Gary sees and accepts these opportunities, aka changes, because he has the humility to take the risks associated with […]
A Guide to Optimizing a Website’s Ranking with SEO
Why is SEO Important? Search Engine Optimization (SEO) is essential for running a successful business in the 21st century. Technology has become an essential aspect for daily life. Therefore, most businesses cannot survive, succeed, nor grow unless they have a strong online presence. Unfortunately, entrepreneurs often lack the technical background and digital skills to create a […]
Professional and Friendly Email Writing
Impact of Email Writing Emails act like first impressions at parties. There are dozens to interact with and if your email is attractive enough to get someone to take a chance and choose it, the conversation, or content, must be interesting and relevant enough to keep the person interested. Also, one bad impression could permanently damage or […]
Mobile Marketing Today – What I Learned!
What is Mobile Marketing? Mobile marketing is just that, mobile. When you are on the go, like for a road trip, you are always looking and moving forward. Looking back or deciding to stop in a certain place too long can severely hinder the journey. The main difference between a road trip and mobile marketing […]
Why Google AdWords is Worth the Effort
What is Google AdWords? Google AdWords is one of the main and most effective digital and mobile marketing tactics to consumers. With this advertising method, you utilize the world’s largest search engine’s algorithms to improve your marketing. Google has already laid down the foundation. Therefore, all you need to do is take the leap, get […]
Sierra’s Top 10 Takeaways
Takeaways Video Summary Inspired by AB testing, this poetic video follows AB stanza form and highlights the top takeaways from the sou436536 class. Every topic focuses on what a marketer requires to succeed. First, here is a quick summary…. Marketers need to adapt, listen to consumers, and practice positivity and empathy. Next, they must learn and […]