Rachel Humpton Humpton, Rachel, Lesson 10
10 Takeaways from BA 536 – Internet Marketing and E-Commerce Spring term is coming to an end and that means that it is time to reflect on everything we’ve learned in class. It was tough to narrow down my top 10 takeaways because of all that we’ve learned over the last ten weeks. We covered […]
Rachel Humpton Humpton, Rachel, Lesson 8
If you’re running a business and are trying to figure out how to get your business to show up online, or want to learn more about Google AdWords, look no further than Google Academy for Ads. Google has hundreds of free online tutorials for building your business online. AdWords Fundamentals will teach you how to […]
Rachel Humpton Humpton, Rachel, Lesson 5
Mobile Marketing Today Whether you’re new to mobile marketing, or a mobile marketing veteran, you’ll want to check out this video! With tips to getting started as well as exciting changes coming to mobile marketing in 2018, don’t miss out on building your business through mobile traffic. Mobile marketing is becoming more and more important, […]
Rachel Humpton Humpton, Rachel, Lesson 4
What is the easiest way to speak directly to your customers? Email! While ads on social media can attract new customers, your email lists are important too. Take advantage of the fact that 91% of people check their email every day. Through email, you can tailor messages and different calls to action based on who […]
Rachel Humpton Humpton, Rachel, Lesson 4, Main
Search Engine Optimization can seem daunting at first. If you’re not familiar with the steps or the terms, learning about SEO can feel out of reach. Search Engine Optimization is an important step in making sure your content is seen by the people who are looking for it. Here are my seven tips for making […]
Rachel Humpton Humpton, Rachel, Lesson 3
Marketing experts and beginners alike should listen to Gary Vaynerchuk’s advice for marketing strategy in 2018. In this video, I review Gary Vaynerchuk’s message, “95% of you will ignore this 2018 strategy.” Watch this video in order to learn my four major takeaways about marketing strategy from Vaynerchuk’s video: Mindset is hugely important for success. […]
Admin Humpton, Rachel, Lesson 1
Simon Sinek is an author and speaker who popularized Leading With Why. This is the idea that great leadership starts with knowing your reason for doing what you do. Marie Forlio’s interview with Simon Sinek covered Sinek’s TED talks and books, including Leading with Why and Leaders Eat Last. As an MBA student, several points […]
