7 Steps to Successful SEO
Search engine optimization (SEO)
Search engine optimization (SEO) is an important tool to make your site visible and easy to find on search engines like Google and Bings. It is set of methods, technical and marketing know-how which allows a web page to be positioned at a high rank in the result pages of search engines (Google, Bing…). SEO is an easy method to achieve a high search engine ranking. And that will make people find your site quickly on the first page. However, some people think it is hard to achieve high rank in SEO, by following some steps you can achieve that.
Here are seven simple steps to follow:
Use appropriate URL for your site
URL Is an address which identifies a resource available on the Internet Search engines. So, consider your URL when ranking your website. It has to match the content of your site. If the URL is not matching your site content that will put your site in bad SEO rank.
Use Heading tags
By using the proper heading tags, you will make your content easier to read by visitors and Google, which will help better your SEO.
Use OG tags
Open Graph protocol More specifically. It is the Open Graph Protocol is a set of tags that allows a webmaster to give major social networks (Facebook, Google +, Twitter, Linked In…) detailed information about its pages. This information will allow social networks to better display a link on those pages that have been placed by the users.
Do not use heavy photos
The faster the site, the easier to visit and index a page is. Images can have a critical impact on loading times, especially when you load a huge image that will make your site hard to visit and will affect your SEO ranking.
Use appropriate links
Having a clear internal structure of the links belonging to your website will facilitate its navigation and its Search Engine Optimization (SEO). Do not use external links unless it is essential because using external links will make customers leave your site faster.
Content
Your website’s content is critical to making users visit your site. You should Write original content for search engines, but also for your visitors. Do not copy/paste existing content on the web.
ALT & Title tags.
The alt text describes what’s on the image and the function of the image on the page.
The alt text is added to an image so there will be a descriptive text displayed to the user. You should include the SEO’s keyword to the alt text for that page and describes the image to score a high search engine ranking. you should use alt and title tags for the images on your website. Choose good images that relate to the content of the page.
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