Below are helpful resources and reminders for BA436/536 lessons.

WEEK 1

Syllabus
Digital Marketing Institute: 2018 Top 10 Social Media Channels
Ideal Customer Avatar for 436/536
Video: Marie Forleo and Simon Sinek Video Link for Review>

Assignment 1: Bio and Photo
Assignment 2: Upload Video Example to Youtube

WEEK 2


Website Tutorial | Media Library and Your Branded Page – click here>
Website Tutorial | Creating an Assignment Blog Post with Text & Photos – click here>
Video: Downtown Project | Tony Hsieh >

Assignment 1: Team Social Media Postings for Facebook, Twitter and Instagram
Assignment 2: Reflection on Simon Sinek Video and photo posted to Website

WEEK 3

Website Tutorial | Adding Video to Your Branded Page – click here>>
Video: Gary Vaynerchuk – 95% of You Will Ignore This 2018 Marketing Strategy – click here>>
Link to Potential Marketing Job Opportunity – click here>>  This link takes you to the main page, just search in locations : Medford and you’ll see the job description.

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: Video Reflection on Gary Vee Video (link above). Posted to YouTube and pulled over to your page.
Include a brief 100 word description of your video below or above your video. This is for Search Engine Optimization (SEO). See example here>>

WEEK 4

Tutorial on SEO Yoast for Website – start at 8:59

SEO – Links

PowerPoint on SEO from class for reference >>
Glossary of Tech/SEO Terms – click here>>

Google Webmasters
How Google Search Works: https://support.google.com/webmasters/answer/70897?hl=en

Kissmetrics
How to Get Google to Index Your New Website and Blog Quickly
https://blog.kissmetrics.com/get-google-to-index/

Wordtracker
The Google Spider & you: What you need to know to get your site indexed
https://www.wordtracker.com/academy/seo/site-optimization/google-site-indexing

YOAST.com
Image SEO: alt tag and title tag optimization
https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/

YOAST.com
How To Create the Right Meta Description
https://yoast.com/meta-descriptions/

Yakaferci.io
Open Graph and its Impact on SEO
https://www.yakaferci.io/open-graph/

SEMRush.com
What is Anchor Text and How Can I Optimize It?
https://www.semrush.com/blog/what-is-anchor-text-and-how-can-i-optimize-it/

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2:
Video or written post. “Top 7 -10 Steps for Great SEO” (from your perspective)
>Blog post add photo with “alt tag.”
>Video add descriptive text below embedded video.
Assignment 3: Choose 1 of your blog posts to optimize with SEO Yoast. Send me link to the optimized post via email by midnight Sunday. Remember you can only use ONE keyword with the free version of SEO Yoast. 

WEEK 5

Quiz and Mid-Term Week
Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: Mid-Term Due Sunday Night at Midnight – Download Rubric Here>>

Revised Class Schedule Available Here>>

WEEK 6

Steve Jobs Knew How to Write an Email. Here’s how he did it.

Editors Guide to Writing Ridiculously Good Emails | Forbes

How To Write Effective Emails | Forbes

Effective Email Subject Lines and How to Write Them

How to Write a Great Subject Line: Constant Contact

8 Tips for Writing a Great Email – from class>>

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: Based on reading the above articles and watching the videos, write a 300 word blog on your webpage about “How to write your best email ever!” 
Assignment 3: Write me a great email. Send to my email by midnight Sunday night. Topic: Convince me why I should give Black Rock Coffee  a try since I’m new to town and there are so many coffee places to choose from.

Week 7
In Class PowerPoint “Mobile Marketing 2018” click here>>

Mobile Marketing Websites

Mobile Marketing Articles

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: Choose TWO of the above sources for this assignment. Choose two sources as your foundation to create a  2-3 minute video about mobile marketing today.
Title the vlog: “Mobile Marketing Today – What I Learned!” 

  • Must include your source and blog title in the Vlog.
  • Make it simple but factual.
  • Load to the YouTube page
  • Copy the link into your page on the website. Make sure to include “descriptive text” about your video.
  • Load by midnight Sunday night.

Week 8 – Google AdWords
Here is the information you will need for this week’s assignments.

Online Reputation Management Notes >>

Don’t forget what I said in class, that you can skip the part about your business information. You don’t need that to proceed. However, you do need to SIGN IN and give the proper information. The good news is this keeps track of what courses and certifications you are taking or complete.

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: Google AdWords Fundamentals and Google My Business Course Completion.

  • Must include a photo/scan of your “award” certificates from each of the two courses.
  • Load to your web-page on the SOU436536.com website
  • Add descriptive 100- 150 words of text about courses and appropriate links.
  • Load by midnight Sunday night.

WEEK 9 – e-commerce

Google AdWords presentation details>>

Assignment 2 – T-Shirt Design Instructions>>

Assignment 1: Team Social Media Postings for Facebook, Twitter, and Instagram
Assignment 2: ecommerce T-shirt product

Google Analytics Video 1
Google Analytics Video 2

WEEK 10 – Google Presentation and FINAL Project Expectations

Google AdWords or Google My Business Presentation Details>>

  • 8 – 10 minutes presentation
  • Presented to a client who isn’t familiar with Google AdWords or Google My Business
  • Will be peer reviewed
  • Presented during time you signed up for (note: if you were not in class during sign up you will be put into any available slot. Please be present for class on both days.)
  • Read attached PDF for specifics

Final Project Expectations>>

  • Due Sunday, June 10th by Midnight.
  • I will not accept any late final projects.
  • Make sure you leave time for uploading to YouTube and adding to your personal branded page on the www.sou436536.com page.
  • Add 100-150 words descriptive text and a link for additional points.