Email Marketing

Email Marketing

Email Marketing still has an essential role in promoting to your businesses. The customers spend their time in their emails and check their emails every day so, it is a great chance to grab their attention to your business. Furthermore, the email can make customers feel like they have one on one conversation. It helps you to stay in touch with your customers. You can provide offers to attract customers via email. Since the email is an important component of the marketing mix here are some tips to help you create a friendly and effective Email.

Mobile friendly

Your Email design must be mobile friendly because most people are using their mobiles to check Emails.

Create valuable content

Although this is a promotion Email, it has to contain a great content which will be valuable for the customers. It can consist of something funny. In addition, the quality of the information provided should be more important than quantity. You should write your promotion Emails like you are writing to your friend.

Select the right time

You should consider the best time for your ideal customer. Selecting the right time to send your Emails is very important to ensure that the customer will respond to your promotion.
There is no exact perfect time so you should try A/B testing with your ideal customer to find out the best time for them.

Test and Track the result

Finally, you should track the result after you sending your Emails and find out if it helps your business to attract customers. Also, you should adjust your way if necessary.