Marketing Strategy for 2018: takeaways from Gary Vaynerchuk

Marketing experts and beginners alike should listen to Gary Vaynerchuk’s advice for marketing strategy in 2018.

In this video, I review Gary Vaynerchuk’s message, “95% of you will ignore this 2018 strategy.” Watch this video in order to learn my four major takeaways about marketing strategy from Vaynerchuk’s video:

  1. Mindset is hugely important for success.
  2. Context is the secret behind content. Your marketing strategy should evolve from your company’s core purpose.
  3. All of marketing boils down to getting someone’s attention and telling them something.
  4. You need to keep moving forward in order to build your business. Don’t be afraid to try new technology.

Vaynerchuk highlights mindset as the most important thing to focus on. You have to be willing to invest a lot of time in order to become an expert in the platforms you use to promote your business. If a company lacks a learning mindset, they quickly get left behind as technology speeds past.

Looking for more? Check out my takeaways from Marie Forleo’s interview with Simon Sinek!