How to Write Your Best Email Ever

What is the easiest way to speak directly to your customers? Email! While ads on social media can attract new customers, your email lists are important too. Take advantage of the fact that 91% of people check their email every day. 

Through email, you can tailor messages and different calls to action based on who you’re talking to. If it’s a customer who has purchased something in the past, you can suggest other products or services to go with their purchase. If there is a holiday or important date related to your business, a timely reminder to customers makes for a valuable email. 

When using email marketing, the most important things to track are click through rate and conversion rate. Using these trackers, you can determine how well your emails are coming across to your customers. Below are four tips for writing great emails.

Every email you send should be timely, useful, or interesting.

We’ve all received emails that look like a monthly newsletter and don’t contain anything of interest to us. Don’t be that company! Use email as a way to make customers more excited about your brand. Tell them things they didn’t know, remind them of upcoming events, or give them short articles that help them.

Don’t be sloppy

Casual conversational style doesn’t mean text-speak. Business owners trying to market toward young people often make this mistake. If your email style is casual, make sure it’s still readable! Don’t overlook proper grammar, spelling, and punctuation. 

Have good structure – beginning, middle, and end.

People receive lots of emails every day. A good way to make your emails stand out is to make them clearly structured. Put your question or call to action at the bottom,

Subject lines – don’t be spammy

Subject lines are easy to get wrong. While you want your subject line to be interesting, you need to stay away from headings that look like clickbait. Make sure your subject line relates to your message content, but keep it short. The best way to learn how to write great subject lines is to look at what kinds of emails you open or ignore. Try including a question or deadline in your subject line. Tracking click-through rates is another great way to see if you’re improving your emails over time. 

Hungry for more? Check out my 7 Tips for Great SEO!