E-mail for Individuals
E-mail:
An e-mail is an interesting piece of technology. I use e-mail almost as much as I use text messaging. In a widely connected world I use e-mail as a part of my individuality. While Facebook is a good community, the individualized e-mail can remove the general blanket effect some social media posts impart.
Aim Precisely:
I value precision. A rifle shot precisely aimed to make a bulls-eye, or a perfectly timed catch in football. A well-crafted car will carry a person far. A well-crafted precise e-mail regime can mean the difference between well prepared employees,uninformed bosses, or a perspective customer turning to a different company. Thus, to catch your audience’s eyes you must remember to consider their interest level.
The Audience:
For example, I am a 30-year-old boat painter I enjoy fishing, the outdoors, and rustic country living. Most of the employees around me are similar in age, hobbies, and interests. A smart e-mail user wouldn’t send all of us information about AARP. However, a smart e-mail marketer might send us all a general but personalized e-mail touting a new fishing device or hunting location. The introduction, body, and conclusion would all be the same to each receipt except for names and other personalized information. The use of a conversational tone in the writing allows the recipient to feel as if the message were crafted for them personally.
Personalization:
If the conversation is to a single person then the e-mail should have a greater degree of personalization. Use recent and past events to connect with the recipient. A personalized e-mail will make the recipient feel special and remembered. People want to be accepted and feel included, remembering them and events you experienced together always induces feelings of acceptance.
The First Impression is the Bottom Line:
The subject of the e-mail should reflect the content but still catch the eye. The subject may be the first thing a person sees rather than the sender. Therefore, if the subject looks like spam the message can’t be much better. Finally some general rules to abide by: Remember basic grammar format, use a story format of beginning, middle, and end, and lastly, always spell correctly.
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