Mobile Marketing Today – What I Learned!
What is Mobile Marketing?
Mobile marketing is just that, mobile.
When you are on the go, like for a road trip, you are always looking and moving forward. Looking back or deciding to stop in a certain place too long can severely hinder the journey. The main difference between a road trip and mobile marketing is that with mobile marketing, there is no defined destination. You simply go with the flow. You let the push and pull of society’s changes lead your way to multiple incremental destinations forever. Therefore, mobile marketing is a nomad’s journey.
If you cannot accept change, then you will fail in our ever-quicker evolving technological, information fueled era. Change might be scary, but it is also exciting! New platforms and increased data availability offer marketers an opportunity to try new techniques and push creativity. More importantly, they help create more effective dialogues and relationships with customers.
We can predict what will happen, but the future is still uncertain. Therefore, being flexible is the best strategy for a mobile marketer.
What Changes are Coming for Mobile Marketing?
Based on entrepreneuer.com’s “9 Mobile Marketing Trends You Need to Know for 2018” and Kissmetrics’ blog “5 Hot Mobile Marketing Trends To Watch In 2018,” here are the top mobile marketing changes taking or about to place:
- Mobile dominates desktop for online usage, making up 71% of digital minutes. This WILL increase in the future. Google doesn’t even index desktop websites anymore, they only index mobile sites.
- To ensure good user experience and search rankings, mobile sites must load quickly. From loading in 1 second to 3 seconds, the bounce rate increases 53%, but from 1 second to 5 seconds, the rate soars to 90%.
- Consumers demand consistency between platforms, including e-commerce websites, social media, and apps. This means that if a link transfers customers from one platform to another, it must be so seamless they do not even notice. This is essential with mobile e-commerce’s increasing popularity. By 2020, people will spend $503 billion online, surpassing debit and credit card spending.
- Video is everything. In 2019, video will make up 78% of mobile traffic. Even Google is going to launch video search engine ads. Also, video is currently evolving into something people used to think was science fiction, with augmented reality (AR) and virtual reality (VR).
- Just like AR and VR, AI is a marketing opportunity of the future, but the possibilities are still only getting explored.
- Marketers need to use big data to help identify, define, change, and target their markets. While also using the data to better please consumers, like by designing apps in a way their market prefers or figuring out how to expand their apps into multi-purpose, lifestyle supporting services customers can’t live without.