The Importance of Mobile Marketing

Mobile marketing is an aspect of marketing that has not always been at the forefront of marketing efforts. However, it is one of the most, if not the most, important trend to be watching and constantly researching. In the past couple weeks, we have looked at many important aspects of this marketing segment. We have looked at the importance of making your website compatible with mobile devices. We have also looked at using text and email marketing efforts and using social media platforms to boost marketing. Phones have gone from something that people use only when needing to contact people, to a necessity to many people in America and most other countries. Not only do many people need a phone now, they sometimes need a couple of them. The reason that the importance of these devices has increased so much is due to the invention of the smartphone. Now that people can use the phone for probably every aspect of their day, from waking up, finding recipes, tracking exercises, and watching TV, there is a need to make sure your content is the content that makes it in front of them.

Mobile Marketing Vlog

This vlog looks into the big changes coming your way in marketing. As a marketer or business owner, you need to have the tools and research of current trends. this is needed in order to stay on top of the constantly changing online environment. In this video, I go over some of the big changes coming your way in 2018 and the years following. I delve into the importance of making your website mobile device compatible, loading time factors, and the importance of videos in the upcoming years for efficient marketing, among other topics.

If you want to see more information on mobile marketing, check out Sierra’s post here