Throughout BA 436, Karen has supplied me with tons of internet marketing insights and guest speakers with amazing advice. Prior to taking this class, I ignored the assets that internet marketing values but now I am much more aware. I’ve learned many hands-on things and feel more prepared than ever to enter the marketing world. […]

Google AdWords and Business Basics Google has a training program called Academy for Ads used to grow your advertising skills. With a Google account, you will be able to access their online courses at any time from any device. The main benefits of Academy for Ads are its fast and easy-to-use learning path that provides […]

Mobile Marketing is the ability to connect, engage, and influence individuals through and with mobile devices. Companies may be having issues connecting with their customers because they are unaware of the new mobile marketing trends. As marketers, it is our job to find new customers and build the brand within the marketplace. Here is some […]

Today, businesses send thousands of emails to their customers daily, but how many of those emails are actually opened? The only way an email stands out to me is if I am expecting the message or the subject line attracts immediately. After discussing email marketing, I have learned the importance of sending a quality email. […]

Search Engine Optimization (SEO) is the process of affecting the online visibility of a website or web page in a search engine’s unpaid results. These results are referred to as “natural”, “organic”, or “earned” results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. […]

Gary Vaynerchuk is one of the most successful entrepreneurs to date, his authenticity, and connection with reality allows him to take advantage of opportunities others commonly miss because they are wasting their time complaining. As a marketing student, I’ve learned a few things from his “95% of You Will Ignore This 2018 Marketing Strategy” speech […]