Mobile Marketing

What is mobile marketing?

Click here to view the video: Brice describes mobile marketing.

Mobile marketing refers to selling towards people who use smart phones and tablets.  According to Neil Patel cofounder of Neil Patel Digital and author of “5 hot mobile marketing trends to watch in 2018,” mobile marketing are ads targeting users of mobile devices.  People are using smart phones more and more as well.  Smart phones are like a salt lick to a cow.  Mr. Patel also writes the amount of people using mobile devices doubled between 2008 and 2015 (https://blog.kissmetrics.com/mobile-marketing-trends/).

Why should we care about mobile marketing?

So why should we even care?  I mean there are bill boards, television, radio, social media, websites, and some channels I am probably not aware of.  Well not only has the use of mobile devices doubled, use of mobile devices has exceeded the amount of desktop traffic over the internet, according to Neil Patel. Mr. Patel reports big data is making it easier to target your consumer (https://blog.kissmetrics.com/mobile-marketing-trends/).  Rather than shooting at the hip with radio and television, mobile ads can precisely target your consumer.  Rather than using a machine gun to suppress the enemy, you’re using a laser guided bomb to precisely target the consumer.

Who does mobile marketing target?

If I were to take a guess at who mobile marketing were targeting I would guess millennials and other users of smart phones.  Karen Fronek states, “globally, more people have cell phones then tooth brushes.”  Kimberley De Silva author of “9 marketing trends you need to know for 2018,” reports 50% of searches come from mobile devices and are mostly searching for something to eat or drink (https://www.entrepreneur.com/article/306923).  Therefore, mobile marketing is targeting people using smart phones to find things, specifically something to fulfill an immediate need or want usually food or drinks.  Some one with a farm might want to incorporate a mobile marketing strategy to attract those people trying to feed their belly.

How to engage the customer?

Someone with a farm who might want to engage in a mobile marketing campaign needs to know how to engage the customer.  How does the farmer get his ads to the smart phone user?  Neil Patel answers the question, apps engage the customer.  The most popular Apple app store categories were:

• Games
• Business
• Education
• Lifestyle

(https://blog.kissmetrics.com/mobile-marketing-trends/)

Where will mobile marketing go from here?

Everyone is always looking for the next big thing.  Me, I am usually trying to figure out how to reuse old things.  Life is always progressing faster than we can usually keep up.  I digress, Chantel Tode reports virtual reality and augmented reality are the next stage of the mobile marketing trends.  She also claims Visual search and image recognition will become important.  However, the most important information she had was voice is going to become the primary interface (https://www.mobilemarketer.com/news/6-trends-that-will-define-mobile-marketing-in-2018/514306/).

Imagine taking a picture of an Apple and your cell phone then verbally giving you options for stores nearby?  Or the screen overlays a map onto the camera viewer.  Or if you always use a certain food item on your virtual reality game then your smart phone could display adds related to your in-game choices?  The future is a fluid place, but I have no doubt the use of big data will change the hammer blows of today’s ads into a surgeon’s scalpel.

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