Hi, my name is Jacqueline Sawatzky, but you are welcome to call me Jacky. I recently turned 23 years old and I am in my senior year at SOU. Originally, I am from Germany and I study International Tourism Studies in a dual degree program at Hochschule Harz. This allows me to study abroad and receive both, my German Bachelor’s degree and a graduate certificate from SOU. I have decided to major in hospitality and tourism mainly because I love traveling. In fact, I have already been to 19 countries in the world (hopefully many more to come). Moreover, I was looking forward to having lectures in English and being able to study abroad.
In almost two and a half years out of the last five years, I have lived abroad. This time included an AuPair year in England, an internship in a resort in Mexico and my year in Ashland. I speak German and English fluently, I learned French for seven years and I am improving my Spanish and Russian. My hobbies include getting to know other cultures and new people, learning new languages and cooking. I am obsessed with TV shows like Grey’s Anatomy or How to get away murder. In total I have watched 35 TV series. In my time off, I also like to read Harry Potter. I meet up with my friends, have a glass of wine with them and go outside with the dog.
Simon Sinek is a great visionary thinker, motivational speaker and the author of the two bestselling books “Start with why” and “Leaders eat last”. In Simon Sinek’s interview with Marie Forleo he talks about his experiences. Consequently, he developed an understanding of how to become a great leader and how to inspire others to do remarkable things. […]
Marketing Strategy 2018: Mindset, tactics and social media This is my personal reflection on Gary Vaynerchuk’s most important marketing strategy 2018. Listen and learn about the right positive mindset and tactics that are essential to become successful in marketing. Adjust to today’s technologies, attract your customer’s attention by using blogs, vlogs or podcasts and most importantly: focus on […]
SEO: Search Engine Optimization or Simply Excellent Online! The goal of Search Engine Optimization is to get ranked high on search engines, such as Google or Bing. The organic or unpaid listings on the search engine’s result page show the most relevant information on a specific search term. In order to give search engines access […]
Writing a great email is not that difficult if you know how to do it correctly. Throughout the email, you should use content that does not make the reader regret opening the email. You should use simple terms and explain your position clearly and in a logical way. The proper language and tone are important […]
Mobile Marketing – Go mobile or go home! Listen to my best practices and trends for Mobile Marketing in 2018 and learn why they are so important. From Mobile First Thinking over proper content, website loading and responsive design to vertical videos, mobile marketing is key. Personalized content and communication through photos and videos are […]
Google AdWords for online advertising Everyone who would like to advertise a business, product or service should know about Google AdWords. Online advertising with AdWords has numerous benefits. While traditional advertising is hard to control or measure, customers will specifically be interested in your business with online advertising. By creating an account for the Google […]
Let’s wrap up the term with my Top 10 Takeaways! In my final project, I will present you my top 10 takeaways about internet marketing. You will hear a lot about videos, social media and Google, that’s for sure! In the last 10 weeks I have learned the most important strategies to become successful in […]